Texan Heartland

The story of Texan Heartland began in mid-2022 in the suburbs of NW Houston, where JP cherished his morning ritual at a local taco shop, enjoying breakfast tacos with work peers. As JP embarked on a year-long weight-loss journey, he longed for those flavors, especially the tasty Arbol sauce.



Determined to recreate those flavors at home, JP began experimenting in his kitchen. After countless trials and errors, June 2023 marked the birth of his Chile de Arbol hot sauce. Excitedly, he shared his creation using his wife Karen’s plasticware with former taqueria companions. The overwhelmingly positive response sparked an idea.



Faced with a dilemma—his wife’s plasticware was off-limits for future endeavors—JP turned to Amazon for bottles. On July 2nd, he proudly bottled his first batch. His wife’s question, “Are you going to sell that?” echoed in his mind, but JP was firm—“NO.” However, a Facebook post in a local foodies group less than an hour later led to unexpected demand, revealing the potential.



On July 3rd, 2023, JP's vision crystallized into Texan Heartland LLC. Navigating Texas Cottage Food Laws, he made his first sale in a grocery store parking lot a few days later. His sauce, a blend of heart and heat, quickly became a staple at his office.



After losing his initial customer base when he left his previous employer, JP embraced local farmers' markets in September 2023. For nearly a year, the Texan Heartland team consistently attended farmers' markets, gaining an understanding of the market and building a local following. Leveraging his background in business, IT, and marketing, JP continued to mature and grow Texan Heartland. After months of preparation, JP transitioned Texan Heartland's manufacturing operations out of his home and into a commercial location.



Launching a rebranded Texan Heartland in August 2024, and making products available both online and at local retail outlets, JP continues to guide Texan Heartland through an extraordinary journey. Standing as a testament to Texas's rich flavors and the spirit of perseverance, Texan Heartland is more than a brand; it's a journey of passion, community, and the relentless pursuit of flavor. Texan Heartland’s vision is clear: to bring the essence of Texas to every table, making each meal an experience to cherish.

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