I used to buy this when I lived in Texas. Haven't been able to find it in my new state. So glad it's back! Ummm, I use it in my brownies and fudge. Just a tsp or two is all it takes to get a little tickle at the back of your throat. So danged good. Everybody loves it, even those who don't like spicy food. And it takes popcorn to a whole new level. Try it!